Your team's training is only valuable if patients know about it.

Give each service its own page, make booking easy, write with care, and keep your content clear and current. 

Your website does the rest.

The bottom line

Stratford Village Pharmacy found MedAdvisor Websites easy to work with, professional and reliable, with a supportive team, and said they'd happily recommend us to other pharmacies.

What pharmacies tell us

A website that lists services you no longer offer, or misses ones you do, does more harm than good.

Review your service pages regularly. Add new services as your team is trained, and remove any that change.

6. Keep it current

Patients now ask AI tools questions like 'where can I get my medications reviewed nearby?'

The clearer and better structured your content is, the easier it is for tools to find your pharmacy and share accurate details. 

Use clear headings, answer common questions directly, and keep your hours, location and contact details up to date.

5. Structure your content for search, including AI search

Healthcare advertising has rules, and pharmacy is no exception.

Service descriptions should be informative and accurate, and avoid claims that could breach TGA advertising guidelines. This is one reason many pharmacies prefer working with a provider that specialises in community pharmacy.

If you're unsure, ask your provider to review your content before it goes live.

Patients choose local pharmacies.

Whether you're independent or part of a banner group, your website is where your local story lives: your team, your community, the services that make your pharmacy different.

A banner builds the brand. Your website builds your pharmacy.

4. Show your local identity

3. Write with TGA advertising requirements in mind

The best service page ends with a clear next step.

Patients can book online through MedAdvisor, which works seamlessly with your website. That means they can book when it suits them, not just when you're open.

It also saves staff time. Fewer routine phone calls means more time with patients in store.

2. Make booking easy

1. Give each service its own page

Delivering a new service is one thing.

Getting patients to book it is another.

If your pharmacy team is trained in Full Scope of Practice services, the way you promote them online can decide whether they're busy or quiet. (If you haven't yet, start with our checklist: Is your website ready?

Here's a practical guide.

Promoting Your Full Scope of Practice Services Online: A Practical Guide for Pharmacies