Digital engagement = in-store engagement = more sales.

But here’s the key: digital isn’t just about having a website. It’s about having the right digital tools that align with your business goals. 

These can include:

• Email campaigns (EDMs)

• Social media

• Content marketing

• Paid digital advertising

Not every tactic is right for every pharmacy—but doing nothing isn’t an option anymore.

The right strategy starts with your business goals—and digital should support them every step of the way.

At MedAdvisor Websites, we exclusively build websites for pharmacies—but we also provide guidance and resources to help you connect with trusted providers for other digital services when needed.

The simple truth:

In today's digital-first world, customers are looking for:

• Key information upfront (hours, location, services)

• Fresh, relevant, and easy-to-read content

• A genuine, human story about your pharmacy

• A seamless online experience that reflects your in-store quality

• Professional, responsive design

• Easy ways to connect (contact forms, bookings, uploads)

• Real photos, not stock images

• Helpful, repeat-use resources (like health guides or FAQs)

• Answers to common questions—fast

When your digital presence aligns with customer expectations, they’re more likely to visit, trust, and return.

We all have biases. Our experiences, context, and self-worth shape how we perceive our business. If you ask most pharmacy owners, they’d confidently say, “We have great service.” And they’re not wrong—from their perspective. They may be thinking, “Considering we were two staff down this morning, missed last night’s order, and had a catalogue launch—yes, we did well.”

But that’s not the customer's reality. Customers often just see a busy pharmacy, long waits, and empty shelves. And just like service, digital engagement is often misjudged through our own lens rather than the customer’s.

Take your pharmacy website for example. You might be proud of the one you built yourself—maybe it only took a weekend and costs next to nothing to run. But here’s the uncomfortable truth:
If your website looks outdated, doesn’t work well on mobile, or hasn’t been updated in years, customers will notice—and they’ll judge your pharmacy by it.

Why digital bias could be costing your pharmacy sales