The truth is, most pharmacists don’t have the time to:
Write SEO-friendly, TGA-compliant content
Keep sites updated with new services
Optimise for both Google and AI search
That’s where MedAdvisor Websites comes in.
We create pharmacy-specific websites designed to be:
Searchable by Google and AI
Compliant with TGA standards
Connected with MedAdvisor tools like bookings and script refills
Relevant to your local customers’ needs
Because being “online” isn’t enough anymore—you need to be found, trusted, and chosen.
Why MedAdvisor Websites
It’s not enough to have a website with your name and phone number.
To win with Google and AI, your site needs:
- Rich, accurate service descriptions (flu shots, UTI consultations, contraceptive resupply, travel health)
- Easy-to-navigate booking links
- Regular updates that reflect your real-world services
- A structured, data-driven layout that encourages customers to explore
This combination tells search engines and AI: “This pharmacy is relevant, trusted, and active.”
Here’s one quick win: set up or update your Google Business Profile (formerly Google My Business).
It only takes 5 minutes, but it ensures your pharmacy shows up on Google Maps and Search with:
Opening hours
Contact details
Reviews (that you should monitor and respond to)
A direct link to your website
It’s the digital hygiene step too many pharmacies overlook—but it can instantly improve your visibility.
The 5-minute fix you can do today
Why content is key
But Google isn’t the only gatekeeper anymore.
Tools like ChatGPT, Siri, and Google Assistant are becoming the first stop for customers asking:
“Where can I get a flu shot nearby?”
“Which pharmacy does travel health vaccinations?”
“Is there a pharmacy open now near me?”
These AI-driven tools rely on structured, localised, and accurate website content. If your site doesn’t have it, you simply won’t appear in the results.
That’s why owning your content matters more than ever.
AI tools are changing the game
Google still rules search
More than 95% of online searches in Australia happen through Google. And here’s the part most people don’t realise: when you type something into Google, you’re not actually searching the internet—you’re searching Google’s copy of the internet.
Google’s web crawlers scan websites, copy the content, and decide which sites are most relevant to a user’s search. Then, Google watches how people interact:
Do they stay on the site?
Do they click deeper?
Do they bounce straight out?
This behaviour tells Google which sites deserve to rank higher.
If your pharmacy website is thin on content or poorly structured, Google won’t reward you. That means fewer people will find you when searching for things like “flu shot near me” or “pharmacy open now.”
Have you Googled your pharmacy lately?
If not, stop and try it. What comes up? Is it accurate, up-to-date, and helpful—or is it sparse, outdated, or missing completely?
The reality is simple: if Google and AI tools can’t find you, your customers won’t either.
Why Google - and AI - decide if customers find your pharmacy
Our team is here to provide personalized support!
Simply fill out the form with your details, and let us know your goals and the best time to call.
Your customers are searching for your services—help them find you with a website that drives them in-store.
Let’s get started today!
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