Vaccination demand continues to grow, not just for COVID-19 but for flu and other preventable illnesses.
Customers want to know:
Which vaccines you offer.
How and when to book.
Eligibility for funded programs (e.g. flu shots under the NIP).
Clear vaccination information positions your pharmacy as a proactive healthcare provider and ensures customers see you as their first choice for preventative care.
The bottom line
Even though COVID-19 is no longer an emergency, safety and hygiene remain top of mind. Customers expect pharmacies to communicate clearly about:
In-store safety measures (hygiene, distancing, masks if applicable).
Stock updates on high-demand products (sanitiser, RATs, masks).
Accurate health information to counter misinformation.
Your website is your trust channel. Keep it updated with timely, practical information to reassure your community.
4. COVID-19 (and Health) Safety Updates
In 2025, your website isn’t optional—it’s the digital shopfront of your pharmacy.
By ensuring it includes ePrescription info, app integration, delivery options, safety updates, and vaccination services, you’ll meet customer expectations and build trust.
Customers will choose the pharmacy that’s easy to find, easy to use, and easy to trust. Will it be yours?
5. Vaccination information
Customers expect digital tools that make their lives easier.
The MedAdvisor App allows patients to:
Order and pay for medicines in advance.
Receive reminders for refills and daily doses.
Access safe, government-approved information about medications.
Track health services like blood pressure or blood glucose monitoring.
Your website should feature a clear download button and a short explainer of the app’s benefits. The easier you make it for customers to adopt, the more loyal and engaged they’ll become.
2. A link to download the MedAdvisor App
Delivery expectations are here to stay. Customers are used to home delivery for everything from groceries to prescriptions—and they’ll choose pharmacies that make it easy.
On your website, make sure to include:
Whether you offer delivery (local, courier, or both).
Delivery timeframes and costs.
Click-and-collect instructions.
Be transparent—customers want to know exactly how it works before they decide where to shop.
3. Delivery and Click & Collect details
ePrescriptions are now widely adopted across Australia, saving customers from juggling paper scripts. But many patients—especially those who’ve relied on paper for decades—still need guidance.
Your website should clearly explain:
What an ePrescription is and how it works.
How customers can access and send scripts to you.
How your pharmacy handles repeats and reminders.
And don’t forget: keep your email and contact details front and centre so GPs and customers can send prescriptions without fuss.
1. ePrescription Information
The last few years have shown us one thing clearly: customer expectations are digital first. While COVID-19 reshaped consumer behaviour, many of those changes are now permanent. Customers want convenience, confidence, and connection—and they expect their pharmacy to deliver.
No matter what else happens in the economy or healthcare sector, one thing won’t change: people will always value a seamless, safe, and convenient pharmacy experience. Your website is central to making that happen.
Here are the five things your pharmacy website needs in 2025.
5 things your pharmacy website must have in 2025!
Our team is here to provide personalized support!
Simply fill out the form with your details, and let us know your goals and the best time to call.
Your customers are searching for your services—help them find you with a website that drives them in-store.
Let’s get started today!
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