Independent pharmacies don’t need to outspend large chains.
Success comes from:
Owning your website to control your digital identity.
Connecting with the MedAdvisor App to streamline medication management.
Offering reliable delivery to meet modern expectations.
Sharing health content that builds trust and positions you as a local authority.
By focusing on what customers value most—convenience, service, and credibility—you can match the digital strengths of the chains while keeping the personal touch of a community pharmacy.
5. Competing on service, not size
Your website is still the core of your online presence. Customers use Google, voice search, and even AI assistants to check:
Services (vaccinations, medication packaging, health checks).
Opening hours and holiday trading.
Parking and accessibility.
Delivery options and repeat script processes.
If you don’t show up online, your competitors will. A clear, well-optimised pharmacy website linked to the MedAdvisor App keeps you competitive and relevant.
4. Your website - The Digital Hub
Pharmacy is evolving fast. By integrating your website, the MedAdvisor App, and delivery services, your community pharmacy can compete head-on with Australia’s largest chains—and win by offering trusted, personalised care.
The bottom line
Customers are busy. They want medication reminders, repeat script alerts, and fewer in-store waits.
The MedAdvisor App delivers this by letting your customers:
Order and pay for medications online.
Receive dose reminders, refill alerts, and GP script reminders.
Access government-approved information about their medicines.
Get updates from your pharmacy on services like blood pressure checks or vaccinations.
It keeps patients engaged with your pharmacy, helping you build loyalty while making their lives easier.
2. Mobile Apps: Time-saving and loyalty-building
Customers have grown used to home delivery across all industries. Pharmacies are no exception.
Community pharmacies can offer delivery in two smart ways:
In-house delivery – using a pharmacy-branded vehicle or a dedicated staff member for local runs.
Courier services – working with local delivery providers for flexible, scalable same-day or scheduled delivery.
The key isn’t whether it’s free or not—it’s clarity and convenience. Customers want to see delivery options and costs clearly displayed on your website and app.
3. Delivery - Meeting customer expectations
Australia’s e-pharmacy market reached around USD 3 billion in 2024 and is projected to exceed USD 10 billion by 2033, growing at more than 13% annually (IMARC Group).
That growth is driven by customers who expect their pharmacy to be as connected and convenient as the rest of their online experiences.
1. The Digital market is growing - fast
Australia’s pharmacy sector is changing quickly.
Customers are more digitally connected than ever, and they now expect seamless, convenient, and trustworthy interactions with their local pharmacy.
The largest chains are investing heavily in apps, eCommerce, and delivery services—but the truth is, community pharmacies can absolutely compete.
How community pharmacies can compete with Australia's biggest chains online
Our team is here to provide personalized support!
Simply fill out the form with your details, and let us know your goals and the best time to call.
Your customers are searching for your services—help them find you with a website that drives them in-store.
Let’s get started today!
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