Pharmacy customers aren’t “too old for digital.” They’re online, they’re searching, and they’re judging businesses based on what they find. And even if they aren’t—their children and carers are, and they are the ones making critical health and purchasing decisions on behalf of older Australians.
The question is: when they search for your pharmacy, will they find a modern, informative website—or will they find nothing at all?
At MedAdvisor Websites, we help pharmacies build sites that don’t just exist—they get found, trusted, and used. By combining pharmacy-specific content with smart digital strategies, we make sure you’re not just online, but ahead of the curve.
Are you willing to risk losing almost one in four of your customers just because your pharmacy isn’t online?
Now is the time to act.
The bottom line
When you have a well-designed website, you’re not just being “modern.” You’re actively driving business:
Pharmacies with online booking calendars embedded in their sites have seen over 131% increases in professional service bookings.
Websites with pharmacy-specific content, such as health topics, blogs, and service blurbs, hold customers’ attention longer—boosting both Google rankings and instore engagement.
A strong website also integrates seamlessly with tools like the MedAdvisor patient medication management app, which allows patients to order and pay for their medications ahead of time. This keeps your pharmacy connected to customers in a convenient, practical way while strengthening loyalty.
The link between digital and instore sales
Your website is more than just a digital “sign on the door.” It’s:
The first place Google looks to decide if your business is legitimate and relevant.
The anchor point for AI search tools—because AI draws answers from online content, not from thin air.
A trust signal for customers who want to know: Are you open? Do you offer flu vaccines? Can I book online?
Without a clear, up-to-date website, those questions go unanswered—and customers go elsewhere.
Why a website matters more than ever
Think about this:
Nearly half of a pharmacy’s revenue comes from people aged 45 to 64.
Most of those customers are active online.
Research shows that 62% of consumers stop considering a business if they can’t find information about it online.
That means if your pharmacy doesn’t have a strong digital presence, you’re quietly losing customers every single day—even from the age group you thought wasn’t online.
What this means for pharmacies
In 2025, 97.1% of Australians are internet users. That includes people in their 40s, 50s, 60s and well beyond.
Australians now spend more than 6 hours online every single day.
82% of Australians are on social media—and platforms like Facebook and Instagram are especially popular with older demographics, who use them to connect with family, follow interests, and discover local businesses.
And here’s the clincher: even if some of your customers are in their 80s or 90s and don’t spend much time online, their children and carers are among the most digitally active demographics, relying heavily on online search and services.
These are the people searching for “flu vaccine near me,” “NDSS access pharmacy,” or “chemist open late.” If your pharmacy doesn’t appear in those searches, you’ve lost both the patient and the person supporting them.
The numbers don't lie
For years, some pharmacy owners have said: “Our patients are too old to be online. They still prefer paper, the phone, or just walking in.”
It sounds logical—after all, the 45+ age group makes up the bulk of pharmacy customers. But the truth? The data tells a very different story.
Digital Connections: Dispelling the 'Too old for the internet' myth
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Simply fill out the form with your details, and let us know your goals and the best time to call.
Your customers are searching for your services—help them find you with a website that drives them in-store.
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