Your website is your chance to answer all of these questions before customers walk through your doors. Pharmacies that provide clear, relevant information online are rewarded by:
Higher Google rankings (and now better visibility in AI search results).
More foot traffic and bookings (pharmacies embedding service calendars have seen 131% increases in bookings).
Stronger trust and loyalty from both patients and carers.
Without this, your pharmacy risks being overlooked—even if you’re exactly what the customer needs.
At MedAdvisor Websites, we build pharmacy-specific sites that put the right answers in front of the right people at the right time. With professional content, local SEO, service integrations, and links to tools like the MedAdvisor app, we make sure your pharmacy is visible, credible, and chosen.
The bottom line? Customers are searching for you. The question is—are you showing up with the answers?
Why this matters for your pharmacy
Trust is everything in pharmacy. Customers want to know about your team’s qualifications, experience, and values—not just that you “sell scripts.”
9. Who You Are
From seniors managing multiple medicines to parents managing kids’ treatments, customers want to know if you provide Webster-paks or other medication packaging options.
8. Medication Packaging
With the rise of convenience services, customers expect medication delivery. If you offer same-day or next-day delivery, make sure it’s visible.
7. Delivery Options
Even if pharmacy pricing is fairly consistent, customers still search “cheap pharmacy near me” or want reassurance about rebates and tax invoices.
6. Pricing Expectations
Convenience matters. If you have disability parking, pram access, or easy entry, make it clear online.
5. Parking and Accessibility
Yes, some customers literally Google: “Is [pharmacy name] legitimate?” They want proof of credentials, licenses, and positive reviews before trusting you with their health.
10. Legitimacy and Reviews
Customers check whether you carry specific brands of vitamins, first aid supplies, or baby formula before they make the trip.
4. Products in Stock
From flu shots to sleep apnoea testing, customers want to know what you provide and when—and increasingly, they want to book online.
3. Services Offered
Customers want to know your hours—including late-night trading, weekends, and public holidays. If this isn’t up to date online, they’ll assume you’re closed and head elsewhere.
2. Opening Hours
When customers need medication quickly, loyalty takes a backseat to convenience. They’ll search “pharmacy near me” or “closest pharmacy in [suburb]” and go to the one that appears first.
1. Closest Pharmacy
Many pharmacy owners assume customers only look them up online for opening hours or directions.
But the data proves otherwise.
Using Google Trends and analytics from hundreds of Australian pharmacy websites, we can see exactly what people are searching for—and why having a strong pharmacy website is essential.
Every day, customers are deciding whether to visit or avoid your pharmacy based on what they can (or can’t) find online. And with Google and AI search tools increasingly shaping customer decisions, if your website doesn’t have the answers, you’ll lose them to a competitor who does.
Here are the top 10 reasons customers search for pharmacies online:
-v2.png)
What your customers are really searching for online about your pharmacy
Our team is here to provide personalized support!
Simply fill out the form with your details, and let us know your goals and the best time to call.
Your customers are searching for your services—help them find you with a website that drives them in-store.
Let’s get started today!
Branded, independent, we help everyone
(c) Copyright MedAdvisor
Contact us today