The better the user experience, the more your website gets rewarded. This includes:

• Fast load times

• Mobile responsiveness

• Clear navigation

• Valuable content (like bookings, script uploads, and FAQs)

Both Google and AI look for behavioural cues—like time on page, bounce rate, and user interaction—to determine your site’s quality.

We build pharmacy websites that are more than just pretty—they’re built to be found, read, and trusted.

5. Experience: Make it easy and engaging

Well-connected sites are favoured across search and AI platforms.

• Backlinks (from other websites to yours)

• Outbound links (from your site to authoritative sources)

These connections improve your digital credibility and increase your pharmacy’s chances of being recommended by both Google and AI.

4. Connections: Build a Digital Reputation

Both Google and AI tools prefer secure, stable websites.

• SSL certificates are essential.

• Sites marked 'Not secure' send warning signals to users and algorithms.

Especially for pharmacies, where trust is vital, a secure website isn’t optional—it’s a must.

3. Security: Be Safe and Trusted

Just like Google, AI search tools factor in user experience. Clean, intuitive layouts help:

• Encourage clicks

• Increase time on site

• Boost trustworthiness

This leads to higher rankings and more visibility. We use tools like heatmaps and Google Analytics to place content, buttons, and links where customers naturally engage. Good design isn’t a guess—it’s data-driven.

2. Design & Layout: Dress the part

Content is the most important factor in both Google rankings and AI discovery.

• Sparse or irrelevant content? Penalised.

• Jargon-heavy or overly technical language? Ignored.

• No engagement or time-on-page? Lower rankings.

AI tools and voice assistants increasingly use conversational search queries—like “Where can I get a flu shot near me?” or “Is there a pharmacy open on Sunday?” Your website needs to answer these natural-language questions clearly and concisely. That means writing content that sounds like real human conversation, not textbook copy.

Writing for consumers—not colleagues—is key. To get the basics right for a pharmacy website, expect to invest 20+ hours.

That’s why we specialise in pharmacy websites. We write content that’s accessible, compliant, and ready to perform on both search engines and AI tools.

1. Content: Say the right things

Believe it or not, Google still runs the world—but now it’s sharing that role with AI. And no, we’re not wearing tinfoil hats. Here's the truth: if your pharmacy wants to get found online, you need to impress both Google and AI-powered search tools.

Think back to high school. Remember the cool kids? They were popular for a few clear reasons:

1. They talked about the right topics

2. They looked good

3. They were safe to be around

4. They had connections

5. They gave others a great experience

Search engines and AI platforms like ChatGPT and Bing AI work in the same way. To be recommended, your website needs to tick those same boxes. Let’s break it down.

Want to rank on Google and AI tools? Your pharmacy  website needs to be the cool kid