When someone visits your website, their activity is tracked:

• How long they stay

• What pages they click

• What they search for

• Which buttons they use

• Even where their mouse moves on the screen

This isn’t spooky—it’s smart. Used well, this data tells you what your community is looking for, how they engage, and where you might be missing opportunities.

Take Google Analytics. It’s a free tool that shows you all of this data in an easy-to-read dashboard. You can track daily visits, see your most popular services, and measure the impact of new blog posts, campaigns, or seasonal offerings.

We’ve seen pharmacies use these insights to:

• Justify adding a clinic room

• Expand natural health ranges

• Improve online bookings

• Rebuild or refresh their website

In one real example, a pharmacy using a MedAdvisor Website saw a 5x increase in traffic after launch—adding 25 new walk-ins per day.

Better yet, you can track what topics are drawing attention. With our built-in analytics dashboard, pharmacy owners can see which blogs and health topics get the most views. That kind of insight helps you speak directly to your community’s needs—and makes your website more useful for Google and AI to recommend.

Web analytics also play a huge role in your search ranking. Google and AI tools monitor how users interact with your site. If customers stay, click, and engage—Google and AI reward you with higher visibility. If your site is stale or underperforming, they assume your business is too.

Bottom line? If your website isn’t optimised for Google and AI, and you’re not monitoring what’s working—you’re flying blind.

And we get it. You’ve got scripts to pack, DAAs to fill, MedsChecks to deliver. That’s why you need a pharmacy-specific website partner.

At MedAdvisor Websites, we make it easy. We create pharmacy websites designed for search engines, AI tools and consumers. Every layout is backed by data, with over 70 health topics, pharmacy-specific content, suburb-linked domains, and analytics dashboards built in.

We know pharmacy. And we know websites that work—for humans, Google, and AI.

If you're still on the fence, here's the honest truth: if you need to be convinced to have a website in 2025, you're already losing customers.

No website? You’re invisible. Bad website? You’re not credible. No analytics? You’re not learning.

Your website is your digital pharmacy front—and analytics are the window into your customers’ needs, as well as your visibility on Google and AI search tools.

If the term web analytics makes your eyes glaze over, you’re not alone. Most pharmacy owners were trained as clinicians, not data analysts. But here’s the thing—web analytics might just be one of the most powerful business tools you have.

Why? Because it tells you exactly what your customers are doing on your pharmacy website—and what they care about. That means better decisions, more targeted services, and smarter growth.

More importantly, Google and AI tools like ChatGPT, Bing AI and voice search are now central to how customers discover your business. These platforms are constantly learning from your website activity—and rewarding the pharmacies who get it right.

Still skeptical? Let’s break it down.

Web Analytics: The Pharmacy Superpower You're Probably Ignoring