- Google My Business: Essential for visibility in maps and local search.
Social Media: Great for engagement, but risky as your only digital strategy.
Your Website: The non-negotiable foundation that ties everything together.
Think of it like your pharmacy shelves: Google My Business gets people through the door, social media gets them curious, but your website is where they actually see the full range of products and services you provide.
At MedAdvisor Websites, we specialise in building pharmacy-specific websites that integrate with tools like Google, AI search, and the MedAdvisor app—making sure your digital presence works as hard as you do.
Have you Googled your pharmacy today? If you’re not happy with what you see, now’s the time to take control.
The bottom line
Facebook, Instagram, and even TikTok can help you stay top of mind.
They let you:
Interact directly with your customers
Share promotions and health tips
Build a community around your pharmacy
But here’s the catch:
You don’t own your page—the platform does. They can change algorithms or policies anytime.
Organic reach is limited. To really grow, you need paid ads.
Content disappears quickly in crowded feeds.
Socials work best when used to drive traffic back to your website, where you control the narrative.
2. Social Media - Great for engagement, not ownership
This is the cornerstone of your digital presence. Unlike GMB or socials, your website is yours. It’s the one place where you control your brand, your message, and your customer journey.
With a professional pharmacy website, you can:
Showcase all your services (e.g. vaccinations, health checks, compounding)
Collect bookings and enquiries online
Display real staff photos and build trust
Publish TGA-compliant health content to capture Google and AI-driven search queries
Integrate with the MedAdvisor app so customers can order and pay for prescriptions in advance
Track analytics to see what your community cares about most
And importantly—it shows up in Google Search and AI-powered results when customers ask conversational questions like “Where can I book a flu shot near me?”
If your competitors have a website and you don’t, you’re already falling behind. Customers expect professionalism online just as much as in-store.
3. Your own website - The digital home you own
What it does well:
Google My Business (GMB) is free, quick to set up, and helps your pharmacy appear on Google Maps and in local searches. It’s often the first thing customers see when they search “pharmacy near me.”
Your GMB profile shows:
Your pharmacy name, address, phone number, and opening hours
Customer reviews and photos
Links to your website
Insights into who’s finding you and how
Why it matters:
Being visible in the “Local 3-Pack” (the top 3 businesses shown in a local search) dramatically improves your chances of attracting nearby customers. Reviews also boost credibility, with positive ratings acting as word-of-mouth in the digital age.
Tip: Always link your GMB profile to your pharmacy website for best results.
1. Google My Business - Your Local Snapshot
Have you Googled your pharmacy lately? If you haven’t, you should. The results you see are exactly what your customers see—and they’re making decisions based on it.
The digital landscape can feel overwhelming.
Some pharmacies rely solely on a Facebook or Instagram page. Others set up a Google My Business profile and leave it at that. A few invest in their own independent website. And some do all three.
So, which approach is best? Let’s break it down.
-v3.png)
What are the best digital options for pharmacies? Google, Social Media & Websites compared
Our team is here to provide personalized support!
Simply fill out the form with your details, and let us know your goals and the best time to call.
Your customers are searching for your services—help them find you with a website that drives them in-store.
Let’s get started today!
Branded, independent, we help everyone
(c) Copyright MedAdvisor
Contact us today